Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the conversational aspect of social media by setting up “Listening Command Centers” to [...]
Tag Archive 'listening'
The greatest compliment that was ever paid me was when one asked me what I thought, and attended to my answer Henry David Thoreau You may have already noticed that there are not a lot of people out there who you would call “great listeners”. I can’t say I myself belong to this group, though [...]