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Tag Archive 'Keller Fay Group'

Matriarchy: Online and Offline

¬†Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we know that the buying power of women is growing.   I decided […]

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Originally published in Fast Company   We know that our customers talk about us, brands. ¬†According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly, it is easier to track them online, we understandably are in […]

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