Musings about social media, marketing, business success, personal connections and life
Posted in Uncategorized on Dec 8th, 2010
In his recent report Career Path of the Social Media Strategist Jeremiah Owyang outlined the challenges social strategists face with: Lack of education about social media across the company Providing ROI is difficult beyond the engagement metrics Serving the entire company is difficult with limited resources Technology and tool space changes all the time Success [...]
Posted in Uncategorized on Dec 4th, 2010
Recently I attended and spoke at WOMMA Summit 2010 (Word of Mouth Marketing Association). Tops down and without the doubt one of the BEST social media events I’ve been to (and I have been to lots of them). Next year if you are deciding which events to prioritize, I highly recommend this one to be [...]
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
