by Ekaterina Walter | Aug 5, 2014 | Social Media
On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new...
by Ekaterina Walter | Jul 22, 2013 | Social Media
Brand advocates are the new window display in your marketing tool box. In an age where advertising is becoming ever more fragmented, having the right advocates on board is essential for reaching your customers, as well as getting your message out to new audiences....
by Ekaterina Walter | Jul 2, 2013 | Social Media
There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns. Before we join the discussion, we had better be clear what the differences are between these two groups of people, and the benefits of using each...