Musings about social media, marketing, business success, personal connections and life
Posted in Uncategorized on Mar 14th, 2010
You would think engaging your fans on Facebook is easy. You post your updates on your company’s fan page wall – what can be easier? I mean, they see it, right? Well, that’s just it – not necessarily.
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
