Musings about social media, marketing, business success, personal connections and life
Posted in Thoughts on Jan 11th, 2012
Originally published in MediaPost Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing? Two studies that were done this year aim to answer this question. According to Ogilvy’s [...]
Ekaterina Walter is a social media innovator at Intel and author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after speaker and a regular contributor to leading-edge print and online publications. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
