Originally published in Mashable Daily deal sites have become incredibly popular, at least with consumers. But many businesses are pulling back from Groupon, LivingSocial and the like. As early as 2010, researcher Utpal Dholakia found that about a third of Groupon promotions lost money for the companies offering them. For a business, losing money on […]
Tag Archive 'daily deal sites'
A passionate marketer, I write and speak on topics of leadership, business innovation, and digital revolution. After spending over 10 years as an integrated marketer and social media leader at Intel and Accenture, I am a co-founder and CMO of BRANDERATI, author of the Wall Street Journal bestseller "Think Like Zuck" and "The Power of Visual Storytelling." I sit on the board of directors of Word of Mouth Marketing Association (WOMMA). I believe in connecting people. Chocolate, fashion, and a good book are my vices.
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