by Ekaterina Walter | Jan 14, 2015 | Social Media
There is nothing more powerful than employees’ passion and initiative to make customers happy to spark long-lasting word of mouth about your brand. Your company is truly only as great as the people who embody the mission of your organization, those who go above and...
by Ekaterina Walter | Apr 8, 2014 | Social Media
Most companies would love to have customers who act as cheerleaders for their brand. Excellent customer service and first-class products might be the basis for persuading your customers to act as brand ambassadors, but there is a critical step that needs to come even...
by Ekaterina Walter | Apr 3, 2014 | Social Media
Humans are visual creatures: we are programmed to react to visuals more so than words, and an incredible 93% of communication is in fact non-verbal. Visuals are processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual....
by Ekaterina Walter | Feb 13, 2014 | Social Media
Are businesses ever truly altruistic? It’s a debatable question, but there is a new phenomenon sweeping the world of marketing: the utilitarianism marketing. Utilitarianism marketing provides a valuable service to customers, whether they ever pay a penny to the...
by Ekaterina Walter | Jan 7, 2014 | Social Media
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats. But when I started writing this post about using humor in marketing...