by Ekaterina Walter | Jan 14, 2016 | Social Media
For most aspiring startups, releasing an initial public offering (IPO) on the New York Stock Exchange, NASDAQ, or the S&P 500 is the ultimate fundraising goal. However, traveling these more traditional routes of raising capital isn’t always the most feasible – or...
by Ekaterina Walter | Nov 13, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
by Ekaterina Walter | Sep 30, 2013 | Social Media
We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of social channels...
by Ekaterina Walter | Aug 14, 2013 | Social Media
“Why?” is the question I never take for granted. So when my four year old daughter bombards me with the never-ending barrage of “but why?”s, I try to always rise to the challenge and find a somewhat intelligent answer to every question that comes my way. My philosophy...
by Ekaterina Walter | Aug 7, 2013 | Social Media
QR codes have been around since the early 1990s, but it’s only with the widespread adoption of smartphones with barcode-scanning apps that customers have had a way to easily access QR codes in significant numbers. According to comScore 20.1 million mobile phone owners...