by Ekaterina Walter | Nov 19, 2013 | Social Media
There’s a stereotypical concept of who makes a good startup founder: guys in a Californian garage tend to fit the bill, particularly if they’re recent college grads and single. But there are plenty of female startup founders who regularly disprove this stereotype,...
by Ekaterina Walter | Oct 21, 2013 | Social Media
When entrepreneurs ask me how to best brand their businesses, it always surprises me that their questions are focused on logo creation, website development, and various other marketing tactics. As though the brands around us are only shaped by these elements of...
by Ekaterina Walter | May 27, 2013 | Social Media
Just as we seek the right partners in our personal lives, we often also look for partners to help us start and grow our business. Working with a business partner can drastically change the dynamics of running your business. The right business partner can multiply...
