Musings about social media, marketing, business success, personal connections and life
Posted in Thoughts on Jan 9th, 2012
Originally published in Fast Company We know that our customers talk about us, brands. According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly, it is easier to track them online, we understandably are in [...]
Posted in Uncategorized on May 7th, 2010
Foursquare is sure addictive. And businesses are paying attention (small and large). Some are still wondering where the value lies and some are embracing the possibilities. The latter are seeing some great returns too. There are multiple examples of small businesses that are betting on Foursquare and seeing uptake in store visitors and coupon redemptions [...]
Posted in Uncategorized on Mar 18th, 2010
At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7 conversations were happening, then they reached out to several of [...]
Ekaterina Walter is a social media innovator at Intel and author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after speaker and a regular contributor to leading-edge print and online publications. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
