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Tag Archive 'case study'

Originally published in Fast Company   We know that our customers talk about us, brands. ¬†According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly, it is easier to track them online, we understandably are in […]

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Foursquare is sure addictive. And businesses are paying attention (small and large). Some are still wondering where the value lies and some are embracing the possibilities. The latter are seeing some great returns too. There are multiple examples of small businesses that are betting on Foursquare and seeing uptake in store visitors and coupon redemptions […]

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At OMMA Global yesterday Marty Collins told us Windows 7 social media story. Her team wanted to build an impactful social media plan around Windows 7 launch. The team has started small. And smart, I might add. They audited existing online communities where Windows 7 conversations were happening, then they reached out to several of […]

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