by Ekaterina Walter | May 29, 2014 | Social Media
Humor is the greatest ice-breaker. It can bring people together, cross cultural divides and help us find our common ground. It can be a hugely powerful tool for marketers that can help us not only reach our audiences, but persuade them to share our message. The brand...
by Ekaterina Walter | May 8, 2014 | Social Media
As media campaigns become increasingly 360 degree – with Facebook pages, hashtags and digital reach becoming an integral part of so-called ‘traditional’ advertising – brands are looking more to their fans to chime in and tell their stories. User-generated elements of...
by Ekaterina Walter | Nov 29, 2013 | Social Media
QR codes have really taken off recently as marketers find creative ways to integrate them into their campaigns. Below is a round-up some of the best campaigns and uses for QR codes. Lifestyle 1/ Tesco’s Home Plus supermarket found a unique way to help hard-working...
by Ekaterina Walter | Oct 23, 2013 | Social Media
For anyone not already in love with Instagram, it’s an app that adds instant artiness to your phone pictures with its fun filters and easy-to-use editing tools. You have seen Instagrammed photos even if you’re not aware of it: they are those sepia or diffused square...
by Ekaterina Walter | Sep 6, 2013 | Social Media
The concept of changing people’s behavior by offering rewards isn’t new: think of store loyalty cards or airline points systems. Gamification takes customer engagement to a whole new level, offering a far more complex experience to encourage not only a greater level...
