In my previous post I’ve shared with you pearls of wisdom from Emanuel Rosen – author of “The Anatomy of Buzz” (2000) and “The Anatomy of Buzz Revisited” (2009) - about Word of Mouth (WOM) and why it’s important. In this post I’ll summarize his advice on HOW TO stimulate buzz. Find good stories. What is […]
Tag Archive 'buzz'
A passionate marketer, I write and speak on topics of leadership, business innovation, and digital revolution. After spending 8 years as an integrated marketer and social media leader at Intel, I am a co-founder and CMO of BRANDERATI, and author of the Wall Street Journal bestseller "Think Like Zuck." I sit on the board of directors of Word of Mouth Marketing Association (WOMMA). I believe in connecting people. Chocolate, fashion, and a good book are my vices.
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Obligatory DisclaimerThe blog is based on author(s) personal opinions & interpretations & not those of author(s) employer(s), past or current.