by Ekaterina Walter | Jan 5, 2019 | Brand Storytelling, Brilliant Marketing, Digital Marketing
Have you ever experienced a conflicting but magical response to a piece of brand marketing that thoroughly confuses you as to whether to love or hate what you see before you? If you are scratching your head, thinking “What in the world is she talking about?” then your...
by Ekaterina Walter | Oct 25, 2018 | Brand Storytelling
Yes, you read it right. Adventure. And yes, I know oftentimes it’s the phrase we use to describe our next “job.” In this case, I really mean adventure. And yes, it also happens to be my current role. Over a month ago I joined YPO as Content Director, aka Chief...
by Ekaterina Walter | Apr 3, 2014 | Social Media
Humans are visual creatures: we are programmed to react to visuals more so than words, and an incredible 93% of communication is in fact non-verbal. Visuals are processed 60,000X faster in the brain than text, and 90% of information transmitted to the brain is visual....