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Tag Archive 'brains on fire'

Build Movements, Not Campaigns!

 “Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”– my favorite marketing and social media […]

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Recently I attended and spoke at WOMMA Summit 2010 (Word of Mouth Marketing Association). Tops down and without the doubt one of the BEST social media events I’ve been to (and I have been to lots of them). Next year if you are deciding which events to prioritize, I highly recommend this one to be […]

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