Build Movements, Not Campaigns!
Posted in Uncategorized on Dec 13th, 2010
”Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”- my favorite marketing and social media [...]

