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Tag Archive 'benefits'

Most companies would love to have customers who act as cheerleaders for their brand. Excellent customer service and first-class products might be the basis for persuading your customers to act as brand ambassadors, but there is a critical step that needs to come even before this. How can you expect your customers to be your […]

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Stephen Covey once said: “Strength lies in differences, not in similarities.” Diversity is critical for organization’s ability to innovate and adapt in a fast-changing environment. Some of the most successful entrepreneurs and most admired leaders will tell you the same thing. Diversity is essential to growth and prosperity of any company: diversity of perspectives, experiences, […]

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Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the conversational aspect of social media by setting up “Listening Command Centers” to […]

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