by Ekaterina Walter | Feb 4, 2016 | Social Media
Randi Milner used Rent the Runway, a service where one can rent high-priced fashion, for an event with her fiancé. But she returned the dress a few days early, stating the breakup with her fiancé as the reason for her return. Not only did the company refund Randi’s...
by Ekaterina Walter | Nov 22, 2015 | Social Media
Being a marketer is tough. There’s are whole industries designed to ignore you. You strategically run a commercial during the finale of a widely popular show – only to have your audience DVR it. You run a radio spot during rush hour – hoping to catch people during...
by Ekaterina Walter | Apr 8, 2014 | Social Media
Most companies would love to have customers who act as cheerleaders for their brand. Excellent customer service and first-class products might be the basis for persuading your customers to act as brand ambassadors, but there is a critical step that needs to come even...
by Ekaterina Walter | Apr 1, 2014 | Social Media
We’ve all seen them: Facebook posts written by someone at work, counting down the hours till the weekend and complaining about their boss/colleague/job/coffee facilities. Maybe next time we are out buying groceries we see the company’s name and the first thought that...
by Ekaterina Walter | Feb 6, 2014 | Social Media
We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still have issues with your...