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Keynoting at ad.tech Melbourne Ekaterina Walter has been at the forefront of the social business revolution. At Intel she led company-wide social media adoption and to date continues to drive change and spearhead innovation as a co-founder and CMO of BRANDERATI. Throughout her career she worked with global brands as well as advised a number of startups.

In her bestselling book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” she draws from her experiences as a business leader to reveal important principles of most successful companies of our time such as Facebook, Zappos, Dyson, TOMS, Threadless, Apple, and others.

In her second book “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand” Ekaterina taps into years of hands-on experience and marries a deep knowledge of innovative digital marketing strategies, social networks, tools, and best practices with a framework to create a coherent strategic road map to spark brand advocacy through the power of visuals, rich media, and storytelling.






5 Ps of Building and Managing an Innovative Business

Based on Ekaterina’s bestselling book “Think Like Zuck”, this talk is packed with examples of Facebook’s success principles in action, as well as those of Zappos, TOMS, Threadless, Dyson, 3M and other companies. Whether you are a business owner or an intrapreneur within a brand, Ekaterina will give you the inspiration, knowledge, and insight to form an innovative business that makes a difference, build inspired teams and strong partnerships, and lead your organization to long-term profitability and growth.

Sample talk

Ekaterina Walter Speaking at Social Media Marketing WorldMake Your Marketing Memorable With Visual Storytelling

Attention is the new commodity. Visual Storytelling is the new currency.

Did you know that the human brain processes visuals 60,000X faster than text? Or that web posts with visuals drive up to 180% more engagement than those without? Or that viewers spend 100% more time on web pages with videos?

Based on Ekaterina’s book “The Power of Visual Storytelling,” this talk shows you how to use visuals and rich media to spark engagement, inspire brand advocacy, and spur word of mouth. You’ll discover practical tips and thought-provoking examples from a variety of companies and industries. The result: you’ll be empowered to grow your business and strengthen your brand by telling stories through leveraging photos, videos, infographics, cartoons, presentations and more!

Fail Your Way to Amazing: Becoming a Social Business

Becoming a social business requires a thoughtful approach to integrating social media into the fabric of your organization. Supported by real-life examples of B2C and B2B companies, Ekaterina reveals what it takes to become a social business, walks through the framework of creating appropriate strategy and scaling it across business units and/or geographies, and outlines what’s next in the world of social media.

Sample talk

***Ekaterina can deliver a number of tailored speeches around digital media and social marketing from organizing for social business success internally and building social strategies to tactical discussions on community management and effective social engagement on networks like Facebook, Twitter, Pinterest, etc. to discussing the innovative trends in the social era.

Leading with Heart: How to Develop Female Leaders

Keynoting at DEMO BrazilWe have come a long way towards the rise of female leadership in the past 50 years. Even though women in business have so many opportunities to succeed in today’s world, subconscious bias still exists in the workplace and isn’t fully recognized. In her talk, Ekaterina discusses what women can do both individually and collectively to address that bias, what they can do to develop professionally and vpersonally, and how they can support each other on the journey to the top. She will talk about the traits successful women leaders share and what women can do to proactively take charge of their destiny.


2-hr and 4-hr workshops are available upon request.




LeWebVideo: Sample talk — 5 Ps of Business Innovation
Video: Sample talk — Social Media Revolution and Trends
Video: TED-style talk — Fear of Failure
LeWeb ‘12 presentation
VideoCNBC interview

Book trailerThink Like Zuck

ForbesPersonal Profile






Ekaterina is an exceptional speaker with a keen sense for what is real, relevant and resonant to a large conference audience. She does not disappoint.
~ Stewart Quealy, AllFacebook Expo

Have you ever heard Ekaterina address an audience? If your answer is no, you’re missing something special. Her passion shines through every syllable. Our audience at DEMO Brasil conference left with so many golden nuggets and ideas that they told us they couldn’t wait to put them into practice in their businesses and lives. ‘This keynote alone was worth the price of admission,’ we heard others say. Great speaker! Fantastic topic!
~Geraldo Santos, Executive Director & Partner – DEMO Brasil

‘Passion fuels perseverance…… you need to consider the passions of your people.’ And that’s exactly what Ekaterina brought in her ‘5 P’s’ presentation. Her presentation was not only motivational but also valuable for any company’s quest to have better interactions with their customers  or to promote that inclusive thinking leads to better innovation. Excellent!
Neil Lenane, Business Leader Talent Management, Progressive Insurance

Ekaterina, I was at the ad:tech conference today. I have seen a lot of keynote speakers in my time, but not many that make you still think about their content post-presentation. I am still thinking about all the things you had to say. Thank you!
~ Pam O’Connor, attendee

Ekaterina is intelligent, passionate about the subject matter, articulate, and insightful with practical ‘how do advice’.
~ Harry Rollason, Useful Social Media

Ekaterina is among the very best instructors we have had in social media marketing.
~ Roy Young, MarketingProfs President

Ekaterina is consistently one of the best, most energetic, most knowledgeable and highest-ranking speakers we have had a privilege to work with. You’ll be inspired.
~ Aaron Kahlow, Online Marketing Institute CEO

Ekaterina Walter’s session on real-time marketing was notably my favorite of all [at FutureM and INBOUND 2014]! Not just because she was an amazing presenter, but also because of the truth behind her message.
~ Kristen Vaughn, one of 10,000 attendees (mentioned here)



Global Business Dialogue

TEDx (video), numerous private corporate events and executive retreats, South by Southwest Interactive (SXSW), Web 2.0 Summit, LeWeb (France), World Chambers Congress (Mexico), ad.tech (U.S. and Australia), Marketing 2.0 Conference (France), WITI (Women in Technology International) Summit, MIT Leadership Forum, Stanford, Global Business Dialogue, Inbound Summit, Social Media Marketing World, WOMMA Summit, OMMA Global, BlogWorld, Pivot Conference, Share.Like.Buy Millennial Conference, The Corporate Social Media Summit, Direct Marketing Association (DMA), BlogHer Business, Social Media Strategies Summit, MarketingProfs Digital Marketing Forum, Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), Social Networking Conference, American Marketing Association (AMA), Association of National Advertisers (ANA), Frost & Sullivan Institute’s GIL:  The Global Community of Growth, Innovation and Leadership Conference, AllFacebook Expo, PRNewswire, MarketMix, DMA Strategic Summit…


Ekaterina on CNBC:



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