Ekaterina Walter has been at the forefront of the social business revolution. At Intel she led company-wide social media adoption and to date continues to drive change and spearhead innovation. Throughout her career she worked with global brands as well as advised a number of startups. In her bestselling book Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg she draws from her experiences as a business leader to reveal important principles of most successful companies of our time such as Facebook, Zappos, Dyson, TOMS, Threadless, Apple, and others.
5 Ps of Building and Managing an Innovative Business
Based on Ekaterina’s bestselling book “Think Like Zuck”, this talk is packed with examples of Facebook’s success principles in action-as well as those of Zappos, TOMS, Threadless, Dyson, 3M and other companies. Whether you are a business owner or an intrapreneur within a brand, Ekaterina will give you the inspiration, knowledge, and insight to build a business that makes a difference, and to lead your organization to long-term profitability and growth.
Fail Your Way to Amazing: Becoming a Social Business
Becoming a social business requires a thoughtful approach to integrating social media into the fabric of your organization. Supported by real-life examples of B2C and B2B companies, Ekaterina reveals what it takes to become a social business, walks through the framework of creating appropriate strategy and scaling it across business units and/or geographies, and outlines what’s next in the world of social media.
***Ekaterina can deliver a number of tailored speeches around digital media and social marketing from organizing for social business success internally and building social strategies to tactical discussions on community management and effective social engagement on networks like Facebook, Twitter, Pinterest, etc. to discussing the innovative trends in the social era
Ekaterina is an exceptional speaker with a keen sense for what is real, relevant and resonant to a large conference audience. She does not disappoint.
Ekaterina is intelligent, passionate about the subject matter, articulate, and insightful with practical ‘how do advice’.
Video: CNBC interview
Video: First Business Chicago interview
Video: Tech Cocktail interview
Video: LeWeb ‘12 presentation
Book trailer: Think Like Zuck
Columns: FastCompany & HuffingtonPost
Ekaterina is among the very best instructors we have had in social media marketing.
Ekaterina is consistently one of the best, most energetic, most knowledgeable and highest-ranking speakers we have had a privilege to work with. You’ll be inspired.
EXAMPLES OF EVENTS EKATERINA SPOKE AT:
TEDx (video), Web 2.0 Summit, LeWeb (France), World Chambers Congress (Mexico), Marketing 2.0 Conference(France), South by Southwest Interactive (SXSW), WITI (Women in Technology International) Summit, MIT Leadership Forum, Stanford, Global Business Dialogue, WOMMA Summit, OMMA Global, BlogWorld, Pivot Conference, Share.Like.Buy Millennial Conference, The Corporate Social Media Summit, Direct Marketing Association (DMA), BlogHer Business, Social Media Strategies Summit, MarketingProfs Digital Marketing Forum, Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), Social Networking Conference, American Marketing Association (AMA), Association of National Advertisers (ANA), Vitrue Client Summit, Frost & Sullivan Institute’s GIL: The Global Community of Growth, Innovation and Leadership, AllFacebook Expo, PRNewswire, Facebook Success Summit, DMA Strategic Summit…
Ekaterina on CNBC:
For more information, please download the complete speaker sheet here: