Nov 29th, 2013 by Ekaterina Walter
QR codes have really taken off recently as marketers find creative ways to integrate them into their campaigns. Below is a round-up some of the best campaigns and uses for QR codes.
1/ Tesco’s Home Plus supermarket found a unique way to help hard-working Koreans with their grocery shopping. They placed life-like billboards depicting supermarket shelves in the subway and shoppers could scan the QR codes with a phone app as they waited for their trains. Customers could check out online and the goods would even be delivered to them at home, meaning no need to carry heavy bags.
2/ JC Penny’s Santa Tags allowed customers to personalize their holiday gift with a QR code gift tag that contained a recorded message from the giver.
3/ Department store Macy’s have started using QR codes on their clothing signage which take customers to fashion tips from designers on how to wear the clothes. Continue Reading »
Tags: best campaigns, campaigns, events, food and drink, information, leisure and entertainment, lifestyle, promotions, qr code uses, qr codes, top qr code uses
Nov 28th, 2013 by Ekaterina Walter
Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That’s an incredible number, but it’s accompanied by some less thrilling news: the same data shows that companies founded by women are less likely to break $1 million in revenues. There may be plenty of women-owned businesses out there, but they aren’t growing.
It’s worth noting that this problem is one that’s seen across all types of entrepreneurs: the economy has slowed growth dramatically for companies founded by men, as well. For women, though, the problem is bigger. The lack of growth is more dramatic and may be less likely to improve with the economy. Continue Reading »
Tags: female entrepreneurship, growth barrier, launch companies, small businesses, small companies, smaller businesses, women, women entrepreneurs, women launch companies
Nov 27th, 2013 by Ekaterina Walter
“There is a special place in hell for women who don’t help each other.” - Madeleine Albright.
There’s a stereotype that women in the business world are bitches. And can you blame them? Many successful women have fought tooth-and-nail to get to where they are, competing against men who work the same jobs for higher salaries and more benefits. Being the woman at the top makes you unique – you’re special, and you don’t look kindly upon other women rising up to compete with you. The successful woman is a woman alone. Continue Reading »
Tags: business women, success, successful women, support, supporting women, unique, women, women in business, women in male dominated industires, women supporting other women
Nov 26th, 2013 by Ekaterina Walter
From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand out.
“Blogs were one of the earliest forms of social networking where people were writing 1,000 words,” says Dr. William J. Ward, social media professor at Syracuse University. “When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social sharing sites like Pinterest.”
Now, I do believe that blogs, as well as micro-blogging, still have its place and are not going away any time soon. But with the rise of visual networks like Pinterest and Instagram comes an opportunity for marketers to show their creative prowess. A 2012 study by ROI Research found that 44% of respondents are more likely to engage with brands if they post pictures than any other media. We’ve proven that it’s true within Intel communities where as a rule we are seeing substantially higher engagement with posts and status updates that include an image. Continue Reading »
Tags: animations, creative marketing, images, infographics, marketing, marketing visual executions, presentations, slideshare, videos, visual content, visual content that cuts through the noise, visuals
Nov 25th, 2013 by Ekaterina Walter
While large corporations have locked on to the power of content to generate leads and exposure, SMBs are still struggling to understand why and how content can help their business succeed. Many owner-operators produce their own content, and if you’re not an experienced writer or videographer, you may find yourself floundering.
In an Inbound Now podcast, Ricardo Bueno of Diverse Solutions explained his content generation strategy for small businesses. “You need to create content that not only engages with your audience, but shows them you know what you’re talking about – that you’re the local expert.”
Ricardo specializes in niche blogging and lead generation for businesses based in a specific location. He works with real estate agents, restaurants, consultants and retail spaces to put in place content generation strategies any SMB owner can follow. Continue Reading »
Tags: build community, content, content generation, content generation strategies, content generation strategies for small businesses, customer education, engage, entertain, personal content, small businesses, SMBs