Jul 1st, 2014 by Ekaterina Walter
Most successful people, when asked what makes them different, will cite something such as “tenacity,” “perseverance,” or just “sheer hard work.” These qualities are all important, but not every success story is based on perseverance alone. There’s also the art of the failure.
Some of the most common household products were created by people who could see past potential disasters. These people had drive and ambition, but they also had the knack of turning failure into success.
Here are four examples of disasters-turned-breakthroughs:
1. Kellogg’s Corn Flakes
It’s hard to imagine a more ubiquitous product now, but did you know that this cereal was the byproduct of a failed attempt to make bland hospital food? Dr. John Harvey Kellogg and his younger brother, Will Keith Kellogg, wanted to produce cooked wheat for their sanitarium patients, who had been prescribed a strict, vegetarian diet. Left unattended, the wheat went stale, so the brothers tried to salvage it by pressing it through rollers. When toasted, the resulting crispy flakes proved to be popular with the patients.
In 1906, Will Kellogg started marketing his corn flakes to the public. He soon added other grains, including toasted rice–now known as Rice Krispies. Continue Reading »
Tweetables from the Article
- There is art to failure. Buffer
- From corn flakes to Coca-Cola, here are 4 examples of disasters-turned-breakthroughs. Buffer
Tags: coca-cola, corn flakes, failure, kellogg, microwaves, viagra
May 29th, 2014 by Ekaterina Walter
Humor is the greatest ice-breaker. It can bring people together, cross cultural divides and help us find our common ground. It can be a hugely powerful tool for marketers that can help us not only reach our audiences, but persuade them to share our message.
The brand videos have all gone viral, and they all use humor in different ways. Some take a very commonplace theme and use humor to make it into something special that people want to share. Some are sheer entertainment, and some cleverly look at a serious message through the humor lens.
Humor connects us, and these videos are a masterclass in how to use humor to give your marketing that extra spice. Continue Reading »
Tags: advertising, campaigns, funny, funny stories, humor, humorous, humorous video marketing campaigns, marketing, stories, video, video marketing
May 21st, 2014 by Ekaterina Walter
This month Mark Zuckerberg, the CEO and co-founder of Facebook, a $155B company, turned 30. Happy birthday, Mark!
Over the past 10 years, as he was building the largest global social network, Zuck had a lot of supporters, as well as critics. But whether you love him or you hate him, the fact remains that this college dropout has built something that only a few on the planet had the privilege to build. But what’s most fascinating is how he did it. Continue Reading »
Tags: building, entrepreneurs, facebook, lead like zuck, leadership, lessons, Mark Zuckerberg, partnerships, passion, people, product, purpose, redefine, vibrant business, zuckerberg