Originally published in MediaPost
For many non-profit organizations, finding low-cost solutions to marketing and fund raising is paramount, and social media has been able to offer many solutions to existing problems, as well as offering some innovative new ways of interacting with supporters. Here are just some of the things non-profits can do to reach their audience effectively.
1. Enable a virtual global reach
The power of virtual global communities can be seen in events such as Twestival Local, an annual international online festival aimed at bringing together communities around the world to raise money for good causes. The cost of organizing such an event through more traditional channels would be astronomical, but thanks to Skype, Twitter, Huddle, and cloud computing, Twestival has been able to operate on a shoestring while raising over half a million dollars in 2011.
Tags: American Red Cross, AWeber, EventBrite, innovative, JustGiving, MailChimp, non-profits, social media, SproutSocial, The Humane Society, Twestival local, Zoomerang



