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linkedinB2B businesses and brands are increasingly waking up to the fact that LinkedIn can seriously boost their profile. It’s by far the most business-focused social media platform. In fact, according to LinkedIn, more than three million companies have LinkedIn company pages. If you’re on LinkedIn, there’s a good chance your clients are too. These tips could open up a whole new world of possibilities.

1. Get connected: start a group

LinkedIn claims its members are sharing insights and knowledge in more than 2.1 million LinkedIn Groups. Instead of joining a group, why not start your own based around specific interests? It’s a great way of getting people talking while establishing your business or brand as the dominant force. It shouldn’t be self-promotional; get the conversation started by flagging up an interesting development within your industry or suggest a new idea. Intel’s ‘Student Lounge’ group is a great example of a company putting its stamp on the youth market. Continue Reading »

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I was backstage in Bucharest, Romania, after my keynote at a large tech conference discussing the challenges of building the culture of excellence with a few fellow speakers, when one of them proposed simply:

“Highly suggest adding a Don Draper clause to your employee contracts.”

“A Don Draper clause?” I asked, baffled.

“Oh, absolutely,” replied Lexi Mills in her charming British accent. “Our employees love it!”

DonDraperLexi is a Head of Digital at Dynamo PR, an award-winning PR and digital consultancy in London. The story that followed surprised and delighted me at the same time.

Apparently at Dynamo, every employee has a Don Draper clause (inspired by Mad Men) included in their contract, which means that on a regular basis each employee receives strange, creative, wonderful, personalized treats/gifts paid for by Don. One employee gets a regular deliveries of chocolate. Others get roller coasters, Givenchy cosmetics, Winnie-the-Pooh paraphernalia, burger birthday cakes, vegetarian’s recipe bible, brainwave cat ears, etc. Curious for more? You can explore @DonDraperClause Twitter handle.

The clause is just one part of Dynamo’s culture, which is designed to attract and keep the best staff – particularly critical in PR, where there is a high turnover. Sometimes everyone gets involved and it becomes a fun way to find out more about their colleagues’ likes and dislikes, their personality, and life outside the office. Leadership team takes building and nurturing the right culture seriously.

What’s even more interesting is company’s vacation policy. “Since last year, we offered all of our staff unlimited holidays,” says Paul Cockerton, co-founder of Dynamo PR. “It enabled one of our employees, for example, the opportunity to drive from London to Mongolia in over 5 weeks, raising funds for charity.”

Now, that’s the company I can get behind! No wonder they have almost no turnover. Continue Reading »

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kayWe are all builders. We are all innovators. I refuse to think otherwise.

When we grow up we are taught that innovation is something special. To be an entrepreneur, you somehow have to be different. Being an entrepreneur and an innovator, they say, requires a particular approach, personality, training, the list goes on. I think this is wrong! It is my sincere belief that we are all entrepreneurs. Even those who work for large organizations can impact true change, they are intrapreneurs. All it takes is passion, curiosity, and strong desire to make even a small impact on the world.

No person is the same. No approach is the same. No view of the world is exactly the same. We need to trust our own personal lens of the world. And no matter what others think, pursue our dreams. That is what brings change and transformation.

It is my hope that these 33 quotes will inspire your inner entrepreneur / intrapreneur: Continue Reading »

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brand-loyaltyWith the vast amounts of data about your customers available to you thanks to today’s technology, and the multiple ways of reaching out to them, there’s no excuse any more for not going that extra mile. Brands are able to anticipate buying habits, respond in real time to comments, track location-based information, and be available 24/7 – so why are so many customer loyalty schemes lagging behind these technological advancements? Let’s take a look at how technology, cutting-edge customer feedback and just plain old attitude shape some of the most innovative approaches to customer loyalty around today.

1. Build loyalty into the fabric of your company

We can’t even begin to think about customer loyalty without Zappos coming to mind. This online shopping company has built themselves into a hugely successful brand by making customer service their number one USP. As they say on their website: “Customer service isn’t just a department!” Continue Reading »

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pinterest b2bLet’s face it: business can be tough, especially when you’re selling to other businesses. So having a bit of fun, and letting your personality shine through, should be an important part of what you do.

Pinterest is a great way of doing exactly that. Essentially, it’s a pin-boarding site where members share their favorite images and photos, grouped around themes. It’s also second only to Facebook for driving referral traffic to websites. It’s a powerful social media tool and there’s no reason why B2B businesses and brands can’t grab a slice of the action.

1. Something for everyone

Behind every B2B business or brand is often a large group of decision makers. They’re deciding which direction to take their company, when to expand, where to expand and so on. While all aiming for the same end goal, each individual will have different requirements and beliefs.

Pinterest is uniquely placed to grab the attention of a variety of people. By creating different boards, you can reach out to everyone, from a designer to a buyer. GE has a fantastic page; boards such as the ‘Art of Innovation’ show its quirky side, while ‘From the Factory Floor’ shows technical information. Continue Reading »

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