May 29th, 2014 by Ekaterina Walter
Humor is the greatest ice-breaker. It can bring people together, cross cultural divides and help us find our common ground. It can be a hugely powerful tool for marketers that can help us not only reach our audiences, but persuade them to share our message.
The brand videos have all gone viral, and they all use humor in different ways. Some take a very commonplace theme and use humor to make it into something special that people want to share. Some are sheer entertainment, and some cleverly look at a serious message through the humor lens.
Humor connects us, and these videos are a masterclass in how to use humor to give your marketing that extra spice. Continue Reading »
Tags: advertising, campaigns, funny, funny stories, humor, humorous, humorous video marketing campaigns, marketing, stories, video, video marketing
May 21st, 2014 by Ekaterina Walter
This month Mark Zuckerberg, the CEO and co-founder of Facebook, a $155B company, turned 30. Happy birthday, Mark!
Over the past 10 years, as he was building the largest global social network, Zuck had a lot of supporters, as well as critics. But whether you love him or you hate him, the fact remains that this college dropout has built something that only a few on the planet had the privilege to build. But what’s most fascinating is how he did it. Continue Reading »
Tags: building, entrepreneurs, facebook, lead like zuck, leadership, lessons, Mark Zuckerberg, partnerships, passion, people, product, purpose, redefine, vibrant business, zuckerberg
May 19th, 2014 by Ekaterina Walter
This month Mark Zuckerberg turned 30 years old. Congratulations are in order, for both the notable personal milestone and for what Facebook’s co-founder and CEO was able to build in his twenties.
Love him, or hate him, there is a reason why Zuckerberg is the 26th wealthiest person in the world (and youngest of top 150, no less). The guy has a very clear purpose: to connect people and make the world more open; he has a unique vision, which helped Facebook soar higher than any other social network in the world; and, most importantly, he has guts.
Zuck doesn’t make small bets. He never makes safe bets either, all his bets are bold (some are really bold). Expanding beyond colleges, launching the News Feed, announcing Facebook as a platform, buying Instagram and then WhatsApp, the list goes on… None of these moves were safe, and most were labeled as “moronic” by the industry and even some of his peers. Zuck never wavers. Continue Reading »
Tags: connect, empire, facebook, mark, Mark Zuckerberg, next decade, purpose, risk, Wall Street, zuckerberg