Musings about social media, marketing, business success, personal connections and life
Posted in Uncategorized on Apr 21st, 2011
Originally published in iMedia Connection Creating connections with customers and ultimately building long-term relationships with them through the two-way dialog should be the goal of any business. Social Media helps brands do just that. Done right, social media can be a powerful tool in building social bridges. There is a lot to consider when building [...]
Posted in Uncategorized on Apr 6th, 2011
This year I had an honor to be among speakers at Marketing 2.0 Conference (#M2C) in Paris. I would like to share the pearls of wisdom from the best minds in social media and digital marketing with you, so I compiled the quick list of the best quotes.
Posted in Uncategorized on Mar 31st, 2011
Originally published in Mashable It is no secret that Facebook is one of the most attractive platforms for brands to have presence on. It has vast reach – out of 1.6 billion Internet users in the world, Facebook’s users comprise a third of those. Over half of them log in daily and spend almost an [...]
Posted in Uncategorized on Mar 27th, 2011
Originally published on MarketingProfs blog ”Please Like Us! Are All Those Facebook Likes Worth It?” Want to get exclusive content on our brand Facebook page? ‘Like’ us! Want to participate in our fun new contest? ‘Like’ us! Want to take advantage of the discount? ‘Like’ us! This is the new hot tactic utilized by marketers nowadays [...]
Posted in Uncategorized on Dec 28th, 2010
Originally published in Fast Company Location-based social networks are the current darling of social media. They are getting a lot of media attention and a lot of businesses, large and small, are experimenting with incorporating these services into their marketing mix. The most popular location-based applications are: Foursquare (4.5 million users), Gowalla (350,000), Loopt (4 [...]
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
