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Category Archive for 'Thoughts'

Originally published in MediaPost   For many non-profit organizations, finding low-cost solutions to marketing and fund raising is paramount, and social media has been able to offer many solutions to existing problems, as well as offering some innovative new ways of interacting with supporters. Here are just some of the things non-profits can do to [...]

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Defining Your American Dream

Original contribution to the3six5 project (365 days, 365 points of view)   Today I spoke at TEDx and shared my experiences as an immigrant. I shared my American Dream. It has always been odd to me that some people who were born in the US laugh when I use the expression “American dream”, as though it [...]

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Originally published in SmartBrief For certain companies, their identity has always been bound up with the personality of their chief executive: you think of Microsoft and you think of Bill Gates; Apple and Steve Jobs; Facebook and Mark Zuckerberg. But for some CEOs, social media has enabled them to cultivate their public image to an [...]

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How to Respond to Facebook Attacks

Originally published in Fast Company Whether it’s a full-blown page takeover by an environmental organization or multiple posts by a disgruntled customer, none of the brands are immune from people freely speaking their mind and bringing that dialogue to brands’ Facebook pages. There is a natural fear of negative comments on your Facebook pages or [...]

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