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Category Archive for 'Thoughts'

On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new customers. It’s a popular approach to marketing, with 68% of global marketers seeing influence […]

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New data just revealed from Facebook and Twitter shows that the 2014 World Cup final was a high-point in both social media giants’ history. On Facebook, 88 million people left more than 280 million posts (the previous record was during Superbowl XLVII when there were 245 million interactions), while on Twitter a record 618,725 tweets […]

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“Your reputation precedes you” is a phrase that is usually followed by opportunities, investments, and partnerships. People will work with you, buy from you, and invest in you based on your reputation. Here are key things to remember in shaping your reputation.

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Viral success doesn’t happen overnight. To produce content that travels you need to look beyond obvious.

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There are plenty of brilliant ideas out there, but there are very few leaders who can build a successful business. Over 50% of small businesses fail in the first 5 years. Here is why.

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