Musings about social media, marketing, business success, personal connections and life
Posted in Thoughts on Jun 19th, 2013
With over 135 million users, 59% of which are located outside of the United States and with 75 of the Fortune 100 companies using the network for marketing and recruiting purposes, LinkedIn has become a critical platform for building, connecting with, and growing your personal and professional networks. As the leading business social network, LinkedIn [...]
Posted in Thoughts on Jun 3rd, 2013
When I announced that I was leaving Intel, everyone’s reaction was one of surprise. Their first question was, “Why?” Indeed, why? I have been a part of the Intel family for eight years. Over the last five years I have had the privilege to be a part of an amazing team that transformed Intel into [...]
Posted in Thoughts on May 31st, 2013
In 8 years of existence, Facebook has fundamentally changed the way we connect and communicate online. It is the world’s largest social network and probably one of the most addictive. We cannot imagine our lives without Facebook—it created a sweet addiction of 24/7 conversations and information flow that we apparently all craved. We check Facebook [...]
Posted in Thoughts on May 30th, 2013
Well-written, company specific content can be a great way to build brand-awareness and search engine ranking for your company website. One of the best ways to incorporate content into your website is with a business blog. I know what you are thinking. You are thinking that every report out there states that ‘blogging is dead’. [...]
Posted in Thoughts on May 28th, 2013
This question has been of great interest to investors since the 2012 IPO that saw the company valued at $100 billion. Facebook already has 1 billion users worldwide and 44% of all internet users have a profile. Facebook pages make up one in five page views on the internet. So is there a limit to [...]
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
