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Category Archive for 'Thoughts'

On January 31, 2014 Pinterest came out with an updated Acceptable Use Policy and this is going to directly impact how a brand presents itself on Pinterest. Pinterest’s ultimate goal is to make the site a place where users come for inspiration and share their thoughts and ideas. So I sat down with Noah Abelson, […]

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Qualities Of An Extraordinary Hire

There is nothing as important in growing your business as bringing the right people on board. You want people who understand your vision, who fit within the culture you are trying to create, but most importantly you want people who display the set of qualities that will contribute to the culture of your company in […]

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Your customers are your greatest marketing asset. Who is better to recommend your brand than the people who have already purchased from you? If you want to turn your existing customers into active spokespeople for your brand, take a look at these tips… and unleash the potential of your advocates. 1. Contests, giveaways and competitions […]

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2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success. So what’s next for social marketing? Let’s take a […]

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Most companies would love to have customers who act as cheerleaders for their brand. Excellent customer service and first-class products might be the basis for persuading your customers to act as brand ambassadors, but there is a critical step that needs to come even before this. How can you expect your customers to be your […]

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