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Category Archive for 'Thoughts'

Viral success doesn’t happen overnight. To produce content that travels you need to look beyond obvious.

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There are plenty of brilliant ideas out there, but there are very few leaders who can build a successful business. Over 50% of small businesses fail in the first 5 years. Here is why.

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It can be hard for marketers to step back from their focus on pushing marketing messages for a moment and think about delivering true utility to their customers. But with an increasingly cluttered online world the brands that are coming out ahead are the ones who are delivering what customers need, rather than what their marketing teams want to say.

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There’s a fine line between a real-time marketing strategy that hits the right tone and one that falls flat. Learn from these mistakes – and successes – to make social media work for your brand.

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4 People Who Succeeded by Failing

From corn flakes to Coca-Cola, some common products were created by people who could see past potential disasters.

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