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Category Archive for 'Thoughts'

With the rise of social media, blogging, image-sharing and the 24/7 access to the online sphere, consumers are filling the internet with information about brands and product experiences. The opinions of users have now become so important for customers that according to Nielsen, 92% of consumers around the world say they trust earned media, such […]

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From short, quirky Vines to longer explanatory films, video can show the visual side to your brand like nothing else.

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Transformation isn’t easy. It requires changing not only people’s minds, but their hearts as well. People who drive transformative change share these three traits.

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It used to be that a “brand becoming a movement” was only for select few, companies like Apple and Harley Davidson that were able to build a tribe and ignite more that just a need for a slick product, rather inspire a sense of belonging. But that is no longer the case. This is a […]

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On the face of it, influencer marketing seems like a winning combination: brands pay influencers – people (not necessarily celebrities, but often well-known and respected individuals with a large following) – to talk about their products, driving sales and winning new customers. It’s a popular approach to marketing, with 68% of global marketers seeing influence […]

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