Viral success doesn’t happen overnight. To produce content that travels you need to look beyond obvious.
Category Archive for 'Thoughts'
Posted in Thoughts on Jul 14th, 2014
There are plenty of brilliant ideas out there, but there are very few leaders who can build a successful business. Over 50% of small businesses fail in the first 5 years. Here is why.
Posted in Thoughts on Jul 8th, 2014
It can be hard for marketers to step back from their focus on pushing marketing messages for a moment and think about delivering true utility to their customers. But with an increasingly cluttered online world the brands that are coming out ahead are the ones who are delivering what customers need, rather than what their marketing teams want to say.
Posted in Thoughts on Jul 3rd, 2014
There’s a fine line between a real-time marketing strategy that hits the right tone and one that falls flat. Learn from these mistakes – and successes – to make social media work for your brand.
From corn flakes to Coca-Cola, some common products were created by people who could see past potential disasters.