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Monthly Archive for July, 2012

Alternatives to Daily Deals Sites

Originally published in Mashable Daily deal sites have become incredibly popular, at least with consumers. But many businesses are pulling back from Groupon, LivingSocial and the like. As early as 2010, researcher Utpal Dholakia found that about a third of Groupon promotions lost money for the companies offering them. For a business, losing money on […]

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Originally published in Fast Company What if you could monitor conversations about your brand online? What if you could react instantly to viral buzz? What if you could create a company that consumers felt involved in? Now you can. Brands are harnessing the conversational aspect of social media by setting up “Listening Command Centers” to […]

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 Originally published in Examiner Pinterest – the visual-based social bookmarking site where users “Pin” pictures they find on the web – has become the new darling of the social sharing sphere. CNN called Pinterest “2012′s hottest website”, after unique visitors to the site grew 400% from September to December 2011. The site’s popularity just keeps […]

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Matriarchy: Online and Offline

 Originally featured in Huffington Post There has been a lot of talk in the media about women dominating social networks and conversations in general. There are infographics like Chicks Rule that clearly show the dominance of women on social networks. And offline we know that the buying power of women is growing.   I decided […]

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