by Ekaterina Walter | Jan 11, 2012 | Social Media
Originally published in MediaPost Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing? Two studies that were done this year aim to...
by Ekaterina Walter | Jan 9, 2012 | Social Media
Originally published in Fast Company We know that our customers talk about us, brands. According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly,...
by Ekaterina Walter | Jan 7, 2012 | Social Media
Originally published in Mashable Online presentation website Slideshare is an important business network which ranks in the top 150 sites on the web, with 60 million monthly viewers, and 3 billion page views a month. Users upload presentations, Word and PDF files, tag...
by Ekaterina Walter | Jan 6, 2012 | Social Media
On January 25th 2011 the world was stunned by the pictures and videos flooding out of Egypt as tens of thousands of anti-government protestors took to the streets in a ‘Day of Rage’ in protest over President Mubarak’s 30-year rule. Pro-democracy sympathizers across...
by Ekaterina Walter | Jan 5, 2012 | Social Media
These days almost every event, whether it is a conference, expo, or more informal gathering of attendees, will use some form of social media to stay in touch and offer updates to attendees. Some events, however, are grasping the full potential of social media as a way...
