Musings about social media, marketing, business success, personal connections and life
Posted in Thoughts on Jan 11th, 2012
Originally published in MediaPost Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing? Two studies that were done this year aim to answer this question. According to Ogilvy’s [...]
Posted in Thoughts on Jan 9th, 2012
Originally published in Fast Company We know that our customers talk about us, brands. According to the Keller Fay Group the average American consumer mentions specific brand names 60 times per week in conversations. And since most of them happen online and, frankly, it is easier to track them online, we understandably are in [...]
Posted in Thoughts on Jan 7th, 2012
Originally published in Mashable Online presentation website Slideshare is an important business network which ranks in the top 150 sites on the web, with 60 million monthly viewers, and 3 billion page views a month. Users upload presentations, Word and PDF files, tag them, and share them on other social media sites or embed [...]
Posted in Thoughts on Jan 6th, 2012
Originally published in Mashable On January 25th 2011 the world was stunned by the pictures and videos flooding out of Egypt as tens of thousands of anti-government protestors took to the streets in a ‘Day of Rage’ in protest over President Mubarak’s 30-year rule. Pro-democracy sympathizers across the world re-Tweeted and shared the updates, [...]
Posted in Thoughts on Jan 5th, 2012
Originally published in Social Media Examiner These days almost every event, whether it is a conference, expo, or more informal gathering of attendees, will use some form of social media to stay in touch and offer updates to attendees. Some events, however, are grasping the full potential of social media as a way to [...]
Ekaterina Walter is a Partner and CMO at BRANDERATI. She is a social media trailblazer and an author of the WSJ bestselling book "Think Like Zuck". A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications. Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a Marketer of the Year honor (2013 SoMe Awards). She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
