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Monthly Archive for December, 2010

 Originally published in Fast Company Location-based social networks are the current darling of social media. They are getting a lot of media attention and a lot of businesses, large and small, are experimenting with incorporating these services into their marketing mix. The most popular location-based applications are: Foursquare (4.5 million users), Gowalla (350,000), Loopt (4 […]

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Last month I have attended (and participated in) the Future of Marketing virtual conference. Format: 60 speakers in 60 minutes. Key takeaways from the conference are below (please note that some of the statements below are paraphrased):  

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Build Movements, Not Campaigns!

 “Hurry! Get me going on Facebook and Twitter. We have to get social, now!” How many times have you heard that from your company campaign teams or business units? I bet not once. Well, you are going about it all wrong. According to the authors of “Brains on Fire”- my favorite marketing and social media […]

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In his recent report Career Path of the Social Media Strategist Jeremiah Owyang outlined the challenges social strategists face with: Lack of education about social media across the company Providing ROI is difficult beyond the engagement metrics Serving the entire company is difficult with limited resources Technology and tool space changes all the time Success […]

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The Art of Storytelling

“The universe is made of stories, not of atoms.” Muriel Rukeyser, poet While at the WOMMA Summit, I’ve attended a keynote presented by Kitchen Sisters (Davia Nelson and Nikki Silva). Kitchen Sisters are masters of storytelling. They have talked to us about the art of storytelling and shared these 10 tips with the audience:

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