Aug 19th, 2010 by Ekaterina Walter

image: courtesy of Mashable
It’s official! Tomorrow Facebook is launching Facebook “Places” – a geo-location service that will allow users to broadcast their location, see where their friends are, and search places.
Here are the snippets from tonight’s livecast from Facebook’s headquarters in Palo Alto:
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Tags: facebook, geo-location, places
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Aug 9th, 2010 by Ekaterina Walter
I have attended BlogHer Business where I participated on the panel discussing effective Facebook and Twitter strategies. Below are my key takeaways from the event. Continue Reading »
Tags: blogher, blogher business, social media, takeaways
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Aug 6th, 2010 by Ekaterina Walter
Last month I’ve been interviewed by Mike Stelzner, the executive editor of Social Media Examiner. Among other questions around how Intel does social media, Mike asked me about my experience with managing Intel’s Facebook page and engaging with our fans. Below are the snippets from the interview. Read the full version and listen to the audio of our conversation here.
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Tags: facebook, intel, Social Media Examiner
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Jul 28th, 2010 by Ekaterina Walter
The greatest compliment that was ever paid me was
when one asked me what I thought, and attended to my answer
Henry David Thoreau
You may have already noticed that there are not a lot of people out there who you would call “great listeners”. I can’t say I myself belong to this group, though I do strive to. Listening is hard. But fortunately, if you don’t posses this rare skill, it that can be learned. I recently read yet another book on listening – Listen Up: How to Improve Relationships, Reduce Stress, and be More Productive by Using the Power of Listening. I did summarize all of the tips sprinkled throughout the book in the 4-page document which I am now sharing with you.
I hope you will find it helpful. And always remember: when everything else fails, listen! Continue Reading »
Tags: better listener, communication, listening, tips
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Jul 27th, 2010 by Ekaterina Walter
Originally published in AdWeek
Who should own social media? It’s a question asked by a lot of organizations. I’ve heard of two schools of thought: One says social media “belongs” to the employees. The other says it belongs to the PR department or another team that knows the “rules” of the brand and is authorized to communicate with the world on behalf of that brand. So, is it one or the other, or a healthy blend of both? Continue Reading »
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