Dec 4th, 2013 by Ekaterina Walter
We, humans, are fascinating beings. We show mesmerizing courage in the face of some of the most incredible challenges in life, and yet, we can be easily stopped by a simple emotion such as fear of failure. We do realize, logically, that failure to fail in life stands in the way of us executing on our full potential. And yet we allow someone else’s definition of success or a fear of being judged consume us and prevent us from realizing our dreams.
I recently gave a short, TED-style talk on the topic. I’ve included both the video and the full transcript of the talk below.
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- Our definition of failure, and our path in life, is shaped by: Passion, Purpose, and Attitude Buffer
Tags: amazing things, challenges, courage, doubt, dream, fail, failure, fear, ignite a movement, limits, passion, purpose, trust, walk the journey
Dec 2nd, 2013 by Ekaterina Walter
By definition chaos is the enemy of structured lives we all yearn to live. It is the enemy of growing business, we are taught. We tend to avoid or contain chaos as much as possible.
But what if chaos, contained chaos, was actually a good thing? What if it actually helped us be more effective, more innovative?
In their book “The Chaos Imperative: How Chance and Disruption Increase Innovation Effectiveness and Success” Ori Brafman and Judah Pollack argue that we should proactively seek to avoid the tyranny of structure in order to inspire creativity and fuel business growth.
I couldn’t agree more. Chaos creates urgency, and, with it, an invaluable opportunity for us to redefine success and question our current structures, it forces us to seek an unusual and diverse perspective, and it pushes us out of the comfort zone and creates white spaces to imagine something potentially breath-taking. Continue Reading »
Tags: breed, chaos, chaos imperative, contained chaos, effective, growing business, imperative, innovation, paradox, provocation, provocation breeds innovation, urgency
Nov 29th, 2013 by Ekaterina Walter
QR codes have really taken off recently as marketers find creative ways to integrate them into their campaigns. Below is a round-up some of the best campaigns and uses for QR codes.
1/ Tesco’s Home Plus supermarket found a unique way to help hard-working Koreans with their grocery shopping. They placed life-like billboards depicting supermarket shelves in the subway and shoppers could scan the QR codes with a phone app as they waited for their trains. Customers could check out online and the goods would even be delivered to them at home, meaning no need to carry heavy bags.
2/ JC Penny’s Santa Tags allowed customers to personalize their holiday gift with a QR code gift tag that contained a recorded message from the giver.
3/ Department store Macy’s have started using QR codes on their clothing signage which take customers to fashion tips from designers on how to wear the clothes. Continue Reading »
Tags: best campaigns, campaigns, events, food and drink, information, leisure and entertainment, lifestyle, promotions, qr code uses, qr codes, top qr code uses
Nov 28th, 2013 by Ekaterina Walter
Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That’s an incredible number, but it’s accompanied by some less thrilling news: the same data shows that companies founded by women are less likely to break $1 million in revenues. There may be plenty of women-owned businesses out there, but they aren’t growing.
It’s worth noting that this problem is one that’s seen across all types of entrepreneurs: the economy has slowed growth dramatically for companies founded by men, as well. For women, though, the problem is bigger. The lack of growth is more dramatic and may be less likely to improve with the economy. Continue Reading »
Tags: female entrepreneurship, growth barrier, launch companies, small businesses, small companies, smaller businesses, women, women entrepreneurs, women launch companies