Mar 4th, 2014 by Ekaterina Walter
Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell – the stories of their brand heritage, the stories of internal innovation, their customers’ stories – but very few of them are presenting them effectively through Facebook.
It’s already well-established that posting images can help increase engagement and shares on Facebook: photo posts account for 93% of the most engaging posts on Facebook, and can get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts (Buffer.com)
Let’s take a look at some of the imaginative ways brands are using visuals to tell compelling stories on Facebook – and how they are generating real engagement. Continue Reading »
Tags: brand heritage, branding, brands, community, creative backstory, creativity, customers' stories, engagement, facebook, generate real engagement, imaginative, inspire, internal innovation, mission, organic advocacy, shares, storytelling, storytelling on facebook, visual, visual storytelling
Feb 27th, 2014 by Ekaterina Walter
Tony Hsieh of Zappos once said: “For individuals character is destiny, for organizations culture is destiny.”
But building a culture worth talking about is easier said than done. And it is especially hard to maintain it when your business grows fast and fierce. This has been a vital concern for many accomplished entrepreneurs from Mark Zuckerberg to Steve Jobs to James Dyson.
Everyone talks about Zappos, their amazing ethos, flat management structure, and success that was years in the making. But Zappos is one of very few companies that could actually build a culture where people truly thrive and thousands line up in hopes of being a part of something different. It is hard to find a long list of businesses like that, large or small.
One such business is located in the heart of Portland, OR, and is co-founded and run by two forward-thinking women. I’ve heard praises sung to the digital advertising agency Swift for a little while, and recently met up with the founders when I visited their offices. Continue Reading »
Tags: business, collaboration, culture, culture is the future, entrepreneurs, future, great story, no-nonsense hiring, ongoing leadership feedback, revenue, this quarter, traditions, training, values, work family
Feb 25th, 2014 by Ekaterina Walter
We go through life building not only on our own experiences, but experiences and advice of others. Whether on purpose or accidentally, we connect with people who change our views and opinions, who ignite our passions, who impact our lives and even shape our path.
Success is a team sport. No one person can ever possibly know everything or possess all of the skills necessary to make a dream a reality at large scale.
That’s why we partner with others. Whether they are investors who contribute to the success of a venture financially, or they are employees who help a business mature by contributing their skills and experience, or they are vendors who provide the supplemental resources needed for the growth of a company, or spouses and family members who bring necessary emotional support during tough times, or friends who offer access to their networks to open up new opportunities, or even customers who believe in the vision of a business and are passionate about its products or services, the reality is these people define us. These partnerships are why we walk the path we are walking and why we finally get to a destination — a destination we call “a goal,” “an accomplishment,” “ a dream.” Continue Reading »
Tags: accident, advice, building, connect with people, experiences, ignite our passions, no self-made men, opinions, passion, purpose, self-made man, success, success is a team sport, team sport, views