Originally published in Social Media Examiner
These days almost every event, whether it is a conference, expo, or more informal gathering of attendees, will use some form of social media to stay in touch and offer updates to attendees. Some events, however, are grasping the full potential of social media as a way to reach a whole new audience and create an experience that goes beyond that of the traditional speaker-audience relationship and drive new levels of engagement.
Creating pre-event buzz
1. Registration buzz
You don’t have to wait until the day of your event to create a buzz: it can start at the registration stage. Services such as Eventbrite let your attendees share the event with their networks as they register.
2. Sharing buzz
Encourage your attendees to share details of your event early by offering incentives for spreading the word. Meteor Solutions helps you to incentivize your event by offering rewards for sharing your content. The Online Marketing Summit 2012 are offering the chance to win a free trip to San Diego by sharing their event.
Continue Reading »
Tags: AWeber, blogworld, comic-con, event, EventBrite, events, flickr, foursquare, MailChimp, marketingprofs, netvibes, oms, online marketing summit, polldaddy, qr codes, slideshare, social activation, social media, storify, sxsw, TEDx, tweetwally, twtpoll
Social media created a lot of buzz and controversy in the past several years. But the main question remains: “Does it have an impact on sales?” And what effect does it have of marketing?
