Jul 29th, 2014 by Ekaterina Walter
“Your reputation precedes you” is a phrase that is usually followed by opportunities, investments, and partnerships.
That is because your reputation is the only thing you have when it comes to success. People will work with you, buy from you, and invest in you based on your reputation. And reputation is shaped by your character and your actions. Everything you do or say in life, regardless of your occupation or goals, directly contributes to people’s perception of you: who you are as a person and as a leader.
“If I take care of my character, my reputation will take care of me.” – Dwight L. Moody
Integrity is critical to your career. When times get tough, it’s your actions towards others and your actions in addressing challenges that shape your reputation. And that is driven largely by clear understanding of who you are, your values, your purpose. Are you taking an easy way out? Are you delivering on your promises? Are you assigning blame or owning up to your mistakes? Etc.
People with strong reputation are consistent. They lead by example, they pave the way, and they don’t compromise what’s important. Continue Reading »
Tags: business, character, ragy thomas, reputation, sprinklr
Jul 14th, 2014 by Ekaterina Walter
It’s that simple. And that complicated.
Unfortunately, most entrepreneurs think that possessing a great vision or idea is enough. The reality, as most of them find out, bites.
In my conversations with an investor who was burnt several times in the past by investing in businesses that didn’t take off the ground, I kept hearing him say: “Having the idea is only a start, the hard part is executing on it to make it a success.”
According to the U.S. Small Business Administration over 50% of small businesses fail in the first five years. Why? What goes wrong?
The truth is: there are plenty of brilliant ideas out there, but there are very few leaders who can build a successful business. Having an idea only takes you the first several steps towards the long journey of turning that idea into reality, the rest of it is miles and miles of skills required to run day-to-day operations, to hire and – most importantly – retain the right talent, ability to network and find the right partners, ability to procure additional funding, the list goes on and on. Continue Reading »
Tweetables from the Article
- Having the idea is only a start, the hard part is executing on it to make it a success. Buffer
- You cannot execute on your vision alone. Success is a team sport. Buffer
Jul 8th, 2014 by Ekaterina Walter
It can be hard for marketers to step back from their focus on pushing marketing messages for a moment and think about delivering true utility to their customers. But with an increasingly cluttered online world the brands that are coming out ahead are the ones who are delivering what customers need, rather than what their marketing teams want to say.
There has been an explosion of branded apps in recent years as we move to on-the-go devices like smart phones and tablets, so companies have been trying to bridge that gap between the customer and their products wherever, whenever, 24/7 – and the result has been a plethora of apps designed to sell, sell, sell. A staggering number of apps are downloaded once and are never used again, but some of the best apps are the ones that provide something that the customer actually wants and needs. Useful apps, or utilitarian apps, are the way forward for the brand looking to the future.
Here are 5 of the best apps that go beyond the hard sell and deliver utility to their customers.
1. Walgreens’ prescription services
The US pharmacy chain has developed an app with a range of useful features. Customers can refill their prescription by scanning the Rx label and pick it up from their preferred location, as well as transferring their prescription from another pharmacy with a simple scan. They have a pill reminder so you don’t forget to take your medication, and when you go into the store in person, you can bring up the in-store map to help you navigate. For a customer, having a store that feels like it is on their side is surely going to inspire loyalty.
Continue Reading »
Tags: marketing, Meijer, pampers, Red Oak, REI, utalitarian marketing, utility, walgreens
Jul 3rd, 2014 by Ekaterina Walter
Real time marketing (RTM) is hugely effective when done well… but can be embarrassing and ridiculous when done badly. The beauty of online marketing is that you can quickly reach large number of people with your message, but that’s a double-edged sword when it comes to RTM blunders going viral for all the wrong reasons. Let’s look at some of the best and worst examples of real time marketing and see what lessons can be learned.
1. Stay relevant
The best RTM campaign and responses stay relevant to their marketing strategy, to their audience, and to their products. In July, there were plenty of desperate attempts to cash in on the Royal Baby fever sweeping the globe, but this image from bakers Warburton’s stood out as one of the best to capture the mood – and yet stay relevant to the company’s products and sense of Britishness.
Some brands looked like they were trying just a bit too hard to find opportunities to promote their products. Audi’s attempt to make the Emmys ‘House of Cards’ feature fit with their marketing, for example, comes across as awkward.
Lesson: The best idea is to only use events that resonate for you as a brand – if it doesn’t tie into your marketing strategy or fit neatly in with your products, then leave it be. Continue Reading »
Tweetables from the Article
- Real time marketing is hugely effective when done well, but can be embarrassing when done badly Buffer
- The best RTM campaigns stay relevant to their marketing strategy, their audience, and their brand Buffer
- When tying your product to a current event, make sure it's appropriate and strikes the right tone Buffer
Tags: Audi, Emma's Pizza, failures, Glade, JetBlue, real time marketing, Red Cross, RTM, successes, Target, Warburton's